İREM ÇETİNOR
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Latest Works

 

Pelcare: Organic Face Mask 

Founded by Pelin and Eda, two entrepreneurs women under their 30s, Pelcare serves as a cultural homage to Kastamonu's local gem, peloid.

 
 

Peloid is a muddy green, natural material used for cleaning and rejuvenating the skin.

To make this exquisite rural substance available to a younger urban audience, the duo have worked alongside locals to develop an easily accessible and completely natural beauty product.

The colors and patterns were inspired by the unique color of peloid and the traditional wood blocks of Kastamonu.

The delicate imagery of poppy flowers, - again a flower local to Kastamonu - represents the camaraderie between Pelin and Eda and also the bond they have with their trusted local collaborators. 

 
 
 
Irem Cetinor