İREM ÇETİNOR
logo.png

Latest Works

Marvelous Leggings

Project:
Branding, Art Direction

Location:
Barcelona & Bristol

Launched in Barcelona and brought to you in Bristol, Marvelous Leggings, is a
hand sown, up-cycled legging brand that come in two sizes, Adult and Toddler.
The project took on a visual play within the word 'marvelous' underlining the founder, Mar Medinya's, first name. Her warm Mediterranean personality translated into a bright shining sun, made of leggings. Apart from symbolizing Barcelona's earthy feel and Bristol's proximity to the blue ocean, these two colors, red and blue, distinctly set apart the two available sizes. The brand is built up on the duality of colors, cities, sizes and letter spacing.

 
 
Irem Cetinor